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Growing Demand for Beauty From Within Products

About 72% of women who buy natural and organic beauty products believe in the concept of ‘beauty from within.’

By: Patrick Morris

Fortitech Premixes, DSM Nutritional Products

Nutricosmetics are supplement products meant to help maintain healthy skin, hair or nails that contain an active ingredient that supports physiological functions to achieve the intended result of a healthier and more youthful appearance over time.

According to a new report from ReportsnReports.com, the global market for these products was estimated to be worth $30.9 billion in 2011 and is expected to rise to $42.4 billion by 2018. The most developed markets for these products include U.S. and five other developed countries, including France, Germany, Italy, Spain and Japan. 

The desire to maintain overall health and a youthful, glowing, healthy appearance is a common desire and is reflected in the billions of dollars spent on gym memberships and on various health and beauty products. By far, the major demographic category in this market are women; however, more and more beauty-oriented products for men are reaching the marketplace in recent years.

It also appears that there is strong consumer interest in more natural ingredients in these products as replacements for synthetic ingredients. Seventy-two percent of women who buy natural and organic beauty products believe in the concept of “beauty from within.”

Along with an increased public awareness of the importance of daily sunscreen use in protecting the skin from excess UV radiation and lowering the risk of skin cancer, more and more people are interested in promoting an overall healthy appearance to their skin, hair and nails.

For more information on the opportunities within this product category, please download the Fortitech Premixes “Beauty From Within” technical paper by visiting www.fortitechpremixes.com/freepaper

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